How We Spent Our Summer Vacation (Dollars) - Part 2
More information on new resources added to the library during the summer months…
Regardless of what industry you’re in, you need the latest in management, marketing, and consumer information. We’ve recently collected a lot in those areas as well. As you can see from the list of new acquisitions below, we’ve taken a special interest in corporate responsibility and sustainability issues.
General Management/Governance
· Collaborative advantage : how organizations win by working together
· Exit strategy : maximizing the value of your business
· Fast company's greatest hits : ten years of the most innovative ideas in business
· Sarbanes-Oxley and the board of directors : techniques and best practices for corporate governance
· Sarbanes-Oxley for small businesses : leveraging compliance for maximum advantage
· Navigating risk : the business case for security
· The art of M&A : a merger, acquisition, buyout guide
Sustainability/Social Responsibility
· Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage
· Managing for a carbon-concerned future : a decision-making framework
· Megatrends 2010 : the rise of conscious capitalism
· Green building : project planning & cost estimating
· The conscious consumer : promoting economic justice through fair trade
· Residential green building smartmarket report.
· Resisting corruption : how company programs are changing
· Ethical sourcing in the global food system
· Universal conduct : an ethics and compliance benchmarking survey
Marketing
· 15 secrets every network marketer must know : essential elements and skills required to achieve 6- & 7-figure success in network marketing
· All marketers are liars : the power of telling authentic stories in a low-trust world
· Marketing metrics : 50+ metrics every executive should master
· Marketing plans for service businesses : a complete guide
· Private label strategy : how to meet the store brand challenge
· Total e-mail marketing : maximizing your results from integrated e-marketing
· Word of mouth marketing : how smart companies get people talking
· Writing winning proposals : PR cases
· The long tail : why the future of business is selling less of more
· The handbook of organic and fair trade food marketing
Consumers/Demographics
· Naked conversations : how blogs are changing the way businesses talk with customers
· Generation X : Americans born 1965 to 1976
· Food spending in American households.
· After sixty : marketing to baby boomers reaching their big transition years
· Applying aging trends and demographics to planning.
· The American marketplace : demographics and spending patterns
· American health : demographics and spending of health care consumers
· Religion in a free market : religious and non-religious Americans : who, what, why, where
· Turning silver into gold : how to profit in the new boomer marketplace
Minorities & Women
· Women-owned businesses in 2006 : trends in the top 50 metropolitan areas
· Women-owned businesses in 2006 : trends in the U.S. and 50 states
· Businesses owned by women of color in the United States, 2006
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