Business Web Site of the Week - YPulse

A well-planned strategy to reach out to one of the most dynamic groups of consumers, teens and young adults, can be most lucrative if done correctly. YPulse can help you learn more about young people – so when you reach you don’t reach blindly. 

YPulse offers daily news, links, and commentary about Generation Y and is geared to marketing professionals. The site offers insight into youth interest areas and consumer preferences, and explores how today’s youth interact with different types of media.

Scan through recent blog entries, search entries by topic using the headings in the left column, or check out the excellent Directory page for links to Gen-Y media and marketing sites across the Internet. And go forth into youth marketing with eyes wide open.

(Source: NY SBDC Research Network)