Business Web Site of the Week - Advertising to Sales Ratios
Advertising is, of course, a public promotion of a product or service. And it usually costs money. But how much money should you be spending on advertising?
These advertising to sales ratios from AdAge Magazine can help you benchmark your advertising spending by showing the average amount that businesses in your industry spend on ads. Covering dozens and dozens of industries, the reports show advertising as a percent of sales, advertising as a percent of margin, and ad growth percentage.
So promote that product! But don’t overspend. Use these ratios to find your happy medium.
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