Blog Building: A Plan Introduced
Here at the Hill Library we hope to contribute to the success of small businesses by helping them to make well-informed decisions. This blog supports that mission by providing access to business research reports, tools, and tactics – and by highlighting ways to use Hill Library sites like HillSearch, BizToolkit, and the Biz Info Library.
In our ideal world, we’d be blogging to all 26 million businesses in the U.S. about how they can make better decisions with just a little research. Sadly, we currently have readership numbers somewhere, um, below that mark.
Maybe your business has experienced a similar conundrum. You’ve got a great product or service, but not a lot of people know about it. Maybe you’ve also heard that starting a blog is a good way to tell the world about what you do.
If you’ve heard that, and have started a blog or are thinking about starting a blog, maybe we can help. Over the next weeks and months we’ll be putting together a plan to increase the readership of the Hill Library Blog. We’ll tell you about our plan, and tell you what works and what fails miserably. You can use this information to make decisions about building your own blog, or if you’ve got a popular blog already maybe you can offer some advice to the rest of us.
We’ll learn as we go – and we’ll tell you about it. Hopefully this process will help a small business or two make a better business decision, which is what the Hill Library is all about.
So stay tuned (look for blog posts labeled “Blog Building”) - and thanks so much to our pioneer readers!
Thanks,
Karen Anderson
When making a decision to update my web site at http://www.raskinfo.com, or add something of interest to my blogs, my blogs win . Few make comments on my blogs but I receive much email per the blogs and have had to translate to another language per email requests.
Another measure is the success of the blog itself. As of today, on my topic, which is 'cause-related marketing' my blog is either the first or second entry on all the major search engines.
I've been lucky. It's a niche topic. By contrast the topic of small business is hardly a small niche.
One thing I've learned, however, that applies to any blogger. Don't get cute on topic lines. The search engines can't recognize irony or double entendres, and they don't care about clever wordplay, alliterations, etc.
If you can't stop yourself from being clever, use subheads.