Search for Web Sites by Visitor Characteristics

If you’ve ever been to Quantcast.com, you know the site gives traffic statistics and site user demographics for specific Web sites. A search on jjhill.org shows that our home page is pretty heavily visited by women between the ages of 45 and 54. It also says that a huge percent of visitors have a graduate degree and make between 0 and $30,000 per year. That’s right: librarians. Quantcast also notes that the ethnicity of jjhill.org visitors is off the charts for "Other."

Admittedly, this seems a bit shady. Still, I can’t help but pass along a recent beta addition to Quantcast that lets you build a list of Web sites that attract particular types of visitors. If you’re buying ads online, use this tool to identify targeted sites. If you’re researching a target audience, use the tool to learn more about where that audience spends their attention online.

From quantcast.com, just click the Advanced Search button and sign up for a free account. While I wouldn’t base a business plan solely on Quantcast’s data, it’s an interesting way to while away a Friday afternoon.   

(Source: Read Write Web)