Blog Building: Incorporating Guest Bloggers

Of the many tactics that can be employed to drive traffic to an emerging blog, there’s one in particular that must seem appealing to the people who are charged with churning out relevant and useful posts every day: incorporating the occasional guest blogger.

Sort of like when Johnny Carson would have a guest host on The Tonight Show every Friday: it was nice to know that Johnny would be back in his usual spot again the next week, but at the same time, it was a refreshing breath to have someone else take the host chair for a turn or two. And when it comes to blogging, there can be benefits for both the host blog and the guest blogger.

As for us, we’re hopeful that a post from an occasional guest blogger will allow us to build an association with --- and possibly receive a link from? --- other more established, popular and respected blogs. We’ll seek guest posts from bloggers who should have some overlap with the audience we serve, so we’ll simultaneously aim to continue providing our readers with useful information and to win over some readers from among the dedicated crowds following our guest bloggers. We think our readers will also be well served by being introduced to a new voice, and perhaps a new blog to add to their own feeds.
 
(The danger is that we will reveal some of the sources that we’re constantly borrowing from, and our readers will go directly to those blogs instead of relying on ours, but we flatter ourselves that the added value of our charming, witty and relevant commentary will keep a grip on most of you. Please?)

And if we’re handing over the reins to another well-qualified business information blogger, it means it won’t be necessary for us to find a way to offer insightful implications for your business on the latest news story about companies paying their employees to quit. 

So in the coming weeks, look for the occasional guest post here on the Hill Library Blog. We hope you’ll appreciate the new voice as much as we’ll appreciate the day off.