New Titles, June 2008

Matt’s excellent recent post detailed the wealth of marketing-related resources that reside only a few clicks away on the Internet. But we also wanted to make sure to favor our local friends with a little something-something that is only available to those in a position to visit the library here in person. 

And so we once again take the opportunity to point out some titles of trade journals and book resources recently added to the library’s collection. These items are available only in print here at the library, so come on down. If these titles look intriguing but you are outside the Saint Paul, Minnesota area, check with a library near you to see about availability, or contact us to see if certain articles or book sections can be delivered to you electronically.

Industry Journals
• American quilt retailer
• Scrapbook retailer
• Canvas. “Developing high achievement in print sales”

Industry Data & Directories
• Annual report on the home entertainment industry
• ISPA 2006 consumer report: Spa-goer and non-spa-goer perspectives
• Michael Allen's ... e-learning annual
• Billboard international buyer's guide
• World aerospace database
• U.S. equipment finance market study
• Animal feedlot regulation: A program evaluation report
• Broken buildings, busted budgets: How to fix America's trillion-dollar construction industry
• DMO organizational & financial profile: Consolidated report. [Destination Marketing Association International]
• Housing, housing finance, and monetary policy: A symposium sponsored by the Federal Reserve Bank of Kansas City

Management
• Weights & measures: What employers should know about obesity
• Working well: A global survey of health promotion and workplace wellness strategies
• Benefits marketplace
• Maternity leave and employment patterns of first-time mothers, 1961-2003
• Corporate responses to humanitarian disasters: The mutual benefits of private-humanitarian cooperation

Marketing & Sales
• Accidental branding: How ordinary people build extraordinary brands
• The accidental salesperson: How to take control of your sales career and earn the respect and income you deserve
• Marketing to the social web: How digital customer communities build your business
• The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
• Retail inspiration: Insight from college-bound consumers
• Census atlas of the United States: Census 2000 special reports

Small Biz
• Bankable business plans
• Guide to building a medical esthetic practice
• Profit from your idea: How to make smart licensing decisions
• Raising venture capital for the serious entrepreneur
• Ready, fire, aim: Zero to $100 million in no time flat
• Retire--and start your own business: Five steps to success
• The illusions of entrepreneurship: The costly myths that entrepreneurs, investors, and policy makers live by
• Problogger: Secrets to blogging your way to a six-figure income

Nonprofits
• A chronology of American railroads: Including mileage by states and by years
• Designs for fund-raising: Principles, patterns, techniques
• Forces for good: The six practices of high-impact nonprofits
• Foundation trusteeship: Service in the public interest
• Fund raising & marketing in the one-person shop: Achieving success with limited resources
• Fund raising: The guide to raising money from private sources
• Start your own grant-writing business: Your step-by-step guide to success

International
• Korea's economy - Volume 24, 2008
• Six sizzling markets: How to profit from investing in Brazil, Russia, India, China, South Korea, and Mexico
• Performance 2008: Productivity, employment, and growth in the world's economies