Business Web Site of the Week - Nielsen Global Consumer Reports

Insight into consumer thought processes is highly valuable to B2C businesses. But short of haling folks down on the street, how can you learn more about what they’re thinking?

These Global Consumer Reports from the Nielsen research firm provide statistics and commentary on consumer issues ranging from consumer confidence during a recession to environmental packaging to online shopping to trust in advertising.

So please, leave that man on the street alone; he’s just trying to get to work. For easier access to consumer insight, check out this site.