Where have all the advertising dollars gone?
The Pew Internet and American Life Project just release a new report about online classified ads websites. Use of these sites—Craigslist is the most prominent example—has increased like crazy since 2005. Pew correlates this surge with the drastic drop in advertising revenue at conventional print sources, like newspapers.
Access the report online or download a pdf version here: http://pewinternet.org/Reports/2009/7--Online-Classifieds.aspx.
For more information about Internet advertising, in general, check out the Internet Advertising Revenue Report from Price Waterhouse Coopers. The report covers overall trends, plus detailed information about different categories, including classified ads.
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# Posted By charlie
| 6/23/09 2:41 PM
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